Company/Publication: Insider
Topic(s): Grocery diaries – specifically about Aldi, Costco, and Trader Joe’s
Rate: Starts at $175 per article
Deadline: No deadline – open call
Client’s Name: Stephanie Pitera Statile (Lifestyle & Entertainment Editor)
Submit Via: Google Form

What They’re Looking For:

Insider is seeking well-written, personal grocery diary pitches that dive into your experiences shopping at Aldi, Costco, or Trader Joe’s. Think day-in-the-life meets budget breakdown — with strong storytelling and honest takes. They’re not looking for dry receipts, but unique perspectives that make people want to click and read.

Your pitch should clearly outline the angle of your diary — who you are, what your grocery habits are like, and why your story is worth reading.

Resources/Guides:

• About Insider
• Sample Insider lifestyle features and diary-style pieces (browse the site for tone and format)

How To Get This Client:

Start by choosing one of the three stores you frequently shop at — Aldi, Costco, or Trader Joe’s. Then, reflect on what makes your experience different: your budget, dietary needs, family size, or maybe a specific lifestyle. Craft a short but punchy pitch, then submit it via the form linked above. No cold email needed — but you still have to bring your A-game.

Pro Tip:

Insider loves voice and relatability. If you can tell a compelling story while weaving in numbers, humor, or emotion — you’re golden. And if you don’t know how to pitch in a way that gets noticed? The Sure Media Training Program was made for you. 😉