Publication: Betches
Topic(s): Trending news, internet culture, friendship, social commentary
Rate: $250–$500 per article
Deadline: Rolling (send your pitches ASAP)
Editor Contact: Melanie Whyte, Lifestyle & Culture Editor
Submit Via: Email – melaniewhyte@betches.com

What They’re Looking For:

Betches is actively seeking original, engaging pitches that tap into the pulse of today’s culture. Think opinionated essays, hot takes, or personal stories that spark debate, start conversations, and feel current. They want witty, insightful writing on:

• Viral online trends
• Modern friendship dynamics
• Thoughtful critiques of social behavior and norms
• Anything that makes readers say, “OMG, same.”

The vibe? Bold, funny, and culturally fluent.

Resources/Guides:

To get a feel for Betches’ tone and editorial style, scroll through their Lifestyle and Culture sections. Stories should appeal to millennial and Gen Z women—smart, irreverent, and pop-culture literate.

How To Get This Client:

Send a short, sharp pitch (2–3 paragraphs) that outlines:

• Your proposed angle
• Why this story is timely
• Your unique perspective or background

Bonus: Attach links to relevant writing samples that match their voice. Make it clear you get their audience.

This is the kind of client our Pitching Course prepares you for—nailing modern editorial tone, framing irresistible angles, and turning one pitch into a long-term writing relationship.