Publication: Business Insider
Topic(s): Health, Parenting, Relationships, Lifestyle
Rate: ~$225 per essay (around 600 words, ~37+ cents per word)
Deadline: Rolling (open pitches accepted anytime)
Editor: Rosemary Donahue (Health & Parenting Editor)
Submit Via: Email → rdonahue@businessinsider.com (Use subject line: Pitch: [Your Headline])

What They’re Looking For:

Business Insider’s health and parenting desk wants personal essay pitches on relatable and powerful life experiences. Some of the themes they’re interested in include:

• Multigenerational living experiences
• Retiring early, part-time retirement, or choosing not to retire
• Moving and its impact (financial, emotional, or relationship-related)
• Life lessons from older family members (including near-centenarians!)
• Living with others for financial stability or emotional support
• Becoming an empty nester
• Balancing multiple jobs
• Choosing not to have kids, or delaying parenthood
• Relationships with in-laws
• Struggles after graduating (e.g., not finding a job)
• Parenting choices made for family dynamics (like having kids so your parent becomes a grandparent)
• Feel-good and heartwarming relationship stories
• Grandparents playing key roles in family life

If you’ve lived through an experience that can inspire, move, or inform others, this is a great chance to publish it.

Resources/Guides:

• How to Pitch a global publication like Business Insider
• Browse Insider’s parenting & health section to understand tone and style.

How To Get This Client:

Send your essay pitch, not a finished draft, directly to editor Rosemary Donahue at rdonahue@businessinsider.com. Make sure your subject line follows this format:
👉 Pitch: [Your Proposed Headline]

Keep your email short, professional, and persuasive—explain why your story matters and why Insider readers will care.

💡 If you’re based in Kenya or anywhere in Africa, this is a high-paying international freelance writing job you can win with the right pitch. That’s why Sure Media trains writers on how to pitch editors like Rosemary Donahue the right way. If you haven’t yet, join the Sure Media Training Program and learn how to turn these opportunities into consistent income.