Publication: Greater Good (UC Berkeley’s Greater Good Science Center)
Topics: Well-being, compassion, relationships, social issues
Rate: ~$0.25/word | $220 research briefs | $300 Q&As | $300 personal essays
Deadline: Rolling (open pitches accepted)
Editor/Contact: greater@berkeley.edu
Submit Via: Email with pitch (not full draft)

Greater Good is the online magazine of UC Berkeley’s Greater Good Science Center. While they rarely accept unsolicited submissions, they make an exception for personal essays, expert analysis, and pitches from experienced journalists.

They’re interested in work grounded in scientific findings about:

• Human well-being
• Compassionate behavior
• Relationships and family
• Social issues with practical, real-life implications

Writers are expected to send pitches, not completed drafts. Accepted formats include personal essays, Q&As, research briefs, and adapted/revised content.

What They’re Looking For:

• Stories backed by science but accessible to everyday readers
• Personal essays with depth and emotional resonance
• Pitches that link research with practical life lessons
• Writers with expertise, academic background, or strong reporting skills

Resources/Guides:

Full guidelines: Greater Good Writer Guidelines

How to Get This Client:

This is a prestigious U.S.-based publication, so pitches must be polished and professional. If you’re a Kenyan writer, your edge is offering unique perspectives on social issues and well-being from an African context, something most U.S. writers can’t. Send 1–2 focused pitches instead of a long list of ideas.

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