If you run a business that sells products, getting your products or expertise in front of The New York Times audience can be a powerful visibility opportunity.

One route worth watching is Wirecutter, The New York Times’ product recommendation publication. Wirecutter works with freelance journalists and subject-matter experts covering products, technology, home equipment, kitchen gear, networking, hobbies and other consumer categories.

Wirecutter wants genuine expertise that helps its readers. Ask yourself, “What do I know that would help someone make a better buying decision?”

What you can pitch:

• Shorter reported pieces, odes, and how-to articles on products Wirecutter already covers
• Not long-form reviews, which are handled by staff writers

What it pays:

• About $500 for shorter pieces, plus $100-$300 for photos and videos
• Up to $1,500 for involved updates, and $2,500-$4,000 for new reviews

How to reach them:

• For PCs, networking, smart home, home audio/video, home office, and hobbies, pitch editorial director Jason Chen – jason.chen@wirecutter.com.
• Start your subject line with “Freelance pitch:”
• To introduce yourself for future work, email intro@wirecutter.com

This is just one of hundreds of publications that already cover your industry. Join Sure Media Agency to get access to pitching opportunities like this from hundreds of outlets, and find your next media opportunity.